Ron Edmonds is president of The Principium Group, a leading advisory firm serving the lawn and landscape industry in the areas of mergers & acquisitions and exit planning. For buyers, he assists in developing strategic plans for acquisitions, identifying targets, facilitating negotiations, structuring transactions and conducting due diligence investigations. For sellers, he advises on preparing businesses for sale and represents sellers by marketing their businesses. He also consults extensively with private equity groups and others interested in the industry and assists clients with exit planning. Ron holds BS and MS degrees in accounting from Oklahoma State University and previously was in private practice as a CPA. He is based in the Memphis, Tennessee area, but serves clients throughout the U.S. and, occasionally, internationally.